Branding and identity system
Brand Identity Development and Visual design.
All mediums
2022
Scybers
Scybers is a cybersecurity consulting and managed services provider for SMEs and Enterprises across the globe. With their deep expertise, industry-leading partners, and proven cybersecurity strategies, they help our clients secure their digital businesses with confidence.
A global cybersecurity consulting and managed services company. Scybers is 100% focused on cybersecurity.
While their founders were well known the brand Scybers was new to the cyber security market. During our research, we understood the need for a unique yet strong identity system that can boost confidence. It was also evident that the new brand should put security at the forefront as the company was planning on making some bold moves with new business expansions plans.
So our challenge was to develop a brand identity that can bring focus and set the right tone for the company to start its sales and marketing activities.
A brand that speaks for itself is what we were after. So we wanted to define the brand tone and voice. In order to understand this, we conducted a workshop together with the client team and created a brand values canvas. By doing this exercise we were able to define the exact elements that needed to be associated as well as what to avoid when developing a new brand identity.
This is a critical step in getting the entire team along with the client to set focus and establish a shared understanding of what we are after.
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Once we were clear on the brand personality we started exploring logo options. We created multiple options wherein each concept we were highlighting the critical brand elements we identified in the brand values canvas.
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After evaluating the options we settled on "being proactive" is the best thing a cyber security consulting can do. Hence we selected the "compass" which signifies the guiding directions across a rather complex journey of the cyber security landscape. The client team was immediately bought into the idea and validated exactly what they stand for.
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Once the custom logotype was constructed the logo was finalised with fine details. And we also made sure the logo is working swiftly in various backgrounds to ensure its dynamic usage across multiple mediums.
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Once we were clear on the details we created a comprehensive brand guidelines document that outlined all the directions on how to use the logo, colours, and brand patterns maintaining consistency across any medium and artwork.
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When we established the brand guidelines we created various forms of artwork and brand collateral based on the client's needs which were in production quality. These brand collateral were used across the brand campaigns of the client marketing activities.
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Over a period of 8 weeks, we worked closely with the client team to establish a strong brand vision and values, By converting it to a visual representation of the brand helped Scybers to establish itself as a market leader in the cyber security consulting space. The results spoke for the success of our collective efforts.
of customers gave 5 star rating on visual upgrade
Potential customers rated new brand to stand out
Unique views across all mediums in first 5 weeks
Engagement across social media channels
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