Branding
Brand strategy, Logo design, Visual identitiy, Marketing material and Brand guidelines.
All platforms
2021
Vetera
Vetera has been the most experienced software provider for veterinary medicine in the DACH region since the early 1980s. They have developed smart software solutions for the veterinary clinics, for universities, and scientific institutes.
With a mission to become the most powerful, modern and comprehensive practice software on the market, Vetera gave us the challenge to rebrand their identity. This new brand should be flexible enough to highlight their transition to new digital platforms, while preserving their core values such as tradition, modernity & customer focus.
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After 10,000+ successful implementations in in Austria, Germany and Switzerland, Vetera was ready to expand on other EU countries and globally. We understood that, to achieve these goals Vetera should have a clear brand strategy.
We believe vets, pet-owners and animals are the 3 fundamental pillars of the ecosystem that Vetera is a part of.
We want to position Vetera as a progressive company, leading with digital transformation, to connect the three pillars with the use of digital to extend their values to the wider ecosystem and its sustainability.
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This helps Vetera to strengthen existing recognition within the DACH region and appeal to a wider community such as Partners, Competitors and people around the world to forge new partnerships and revenue streams to raise Vetera’s perceived value.
New brand strategy of Vetera has a broad perspective on veterinary practise and software, but when it comes to designing the logo we decided to narrow down our focus. To not confuse the audience and keep it simple we selected some of the key values which we found best suited to the new brand identity.
With a clear understanding about brand positioning, our team moved to conceptualising the design by brainstorming and doing some rounds of sketching, to capture a tangible output from our ideas.
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We noticed that the logo Vetera had doesn’t reflect the values and vision of the company. So it was the starting point of our rebranding process.
Logomark combines the symbols of digital, tick and V letters with softened edges to bring a modern yet friendly feel to the company, positioning as a leading digital PMS provider in the market.
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Due to increased scope of the products and services, In addition to their current software solutions they have to evolve the Vetera brand. So the new brand identity should support all of the products in the Vetera family and keep room to grow.
Due to increased scope of the products and services, In addition to their current software solutions they have to evolve the Vetera brand.
The Vetera visual identity revolves around the logo. After 10,000+ successfull implementations in in Austria , Germany and Switzerland, Vetera is ready to expand on other EU countries and globally. We understood that, to achieve these goals Vetera should have a clear brand strategy.
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Over a period of 12 weeks we worked worked closely with the client and end users to align features with business model, which led to inreased enbagament, more referals for new user signups and new partners on-boarded.
valuation acquisition by a MNC in 12 months
of veterinarians gave a 5 star rating on upgrade
recurring revenue in 2022
increase in monthly unique views 73% up from previous
CEO - Vetera GmbH
Lead UX Consultant
