Vetera

Industries

Veterinary

Collaboration

3+ years

Founded in

1989 as GP Software GmbH

Acquired by

Nordhealth

Highlight

VeteraSky, conceptualised and designed by Amplifyn, is a cloud-based extension of the Vetera PMS with a multilingual, GDPR-compliant chat interface that enhances practitioner workflow through streamlined calendar management, access to patient records, and secure colleague communication, enabling veterinary clinics to operate more efficiently.

Scaling Vetera across regions

"By continuing to bring together best-in-class products(Vetera) and organizations across geographic regions, we’re steadfast in our strategy to strengthen our knowledge of the challenges facing animal health professionals globally and investing both in the solutions and skilled professionals to help solve those challenges in innovative ways."

Charles MacBain

Chief Executive
OfficerNordhealth

Our collaboration

In 2019 we at Amplifyn produced a breath of fresh air to Vetera with a corporate branding overhaul to represent the vision for a new chapter of a long standing legacy. Bringing a modern appeal to a wider audience for increasing brand awareness. Modern UX design to support transitioning to a modern user experience and attract new and large veterinary clinics and universities. Seamlessly collaborating with the software modernisation team working within technology and compliance constraints to support a wider range of integrations.

We conceptualised and delivered VeteraSky, the cloud-based extension of Vetera PMS. Through a new chat interface that lets practitioners easily manage calendars, access visit history of patients and electornic helath records and chat with colleagues that are multilingual and GDPR compliant for enabling Vetenary clinics to serve their customers faster.

Amplifyn and Vetera adopted a unique collaborative model to move fast and overcome technical, language, and time zone challenges.

Supporting the rapid expansion of Vetera PMS software

Vetera (later acquired by NoardHealth) is a market-leading software and service provider for veterinarians with its comprehensive and fully integrated portfolio of practice management solutions serving veterinary practices, clinics, and partners throughout Germany, Austria, and Switzerland.

Vetera and Amplifyn formed a collaboration for software modernisation partner for supporting expansion with seamless user experience design in 2019 in order for achieving the rapid expansion to become the leading provider of Veterinary PMS in DACH region.

The expansion to the business Vetera needed to solve:

Fragmented knowledge gaps of the features and their impact on wider workflow.

User adoption hurdles and resistance to switch to a new user experience.

Data migration and GDPR compliance requirements applied when dealing with electronic medical records.

Upgrading the user experience of a multilingual platform for faster customer onboarding.

Partner for designing an effective customer experience

Navigating a software modernisation with ambitious goals comes with a tight alignment. Collaborative partnership between Vetera and Amplifyn over the 3 year period was met with hurdles but the tightly coordinated team at Amplifyn was able to deliver because:

Measurable outcomes and strategic positioning

Trust is the most significant element in remote collaboration. Rather than "telling", Amplifyn team “showed” that we can deliver within constraints by doing fixed scope pilot projects at the start and still meet the business demands.

Adaptive collaboration model

Collaborating between German and Sri Lankan teams required an onsite project manager that bridge the gap not just from technical perspective but also from a cultural angle.

Seamlessly coordinating resources without losing the product knowledge

Because we invested in detailed documentation and having people working parallel on features we were able to allocate multiple people when a certain area needed extra input for a short period.

We planned for consistent and actionable feedback loops

All of our customer and user research activities were focusing on identifying the key features and software capabilities which will make the Vetera the ideal choice for Veterinary clinics and university research centres.

How can we create something new while fully preserving what is familiar?

With innovative new design and a delightful user experience together with the bold vision for expansion of Vetera, the software modernisation which sounded like a challenge was delivered.

Conceptualise VeteraSky for gaining momentum and activate inactive customers
Scalable design system that made prototyping faster and average speed
Work in synergy between Sri Lankan and German teams to support rapid growth

Our impact

Measurable outcomes and strategic partnerships

Our partnership strengthened the product’s maturity, contributing to Byways’ acquisition by EPG.

The collaboration resulted in:

Acquisition by Nordhealth

Nordleah acquisition of Vetera in 2022 was valued at 8.3mi EUR due to its rapid expansion in the DACH region from 2019 as a result of modern user experience and innovative new features. Amplifyn is proud to be partnering with ambitious companies backed by visionary private equity investors in B2B software products to scale and create meaningful value.

“Continuing to bring together best-in-class products (Vetera)”

Read the press release

Reliable partnership proven over time

“We've been working with Amplifyn for over 3 years. They are well experienced, able to follow our platform guidelines, work directly with our client partners, and always deliver on time. Having a partner I can rely on, like Amplifyn, brings a lot of convenience and peace of mind.”

Alexander Felber

Chief Executive Officer
Vetera GmbH

Upgrading Vetera into a modern platform to support growth and acquisition by Nordhealth